Professional Copywriting Skills

  • Write compelling sales copy. Thanks to years of in-depth training, my copywriting uses proven techniques to increase profits for your company. Since I understand how to push your prospects’ emotional hot buttons, my advertising copy lets your company blossom.
  • Create vivid scenarios. Once your readers “see” in their minds how your product will satisfy their need, then you’ll find that they can’t pull their wallets out fast enough. Because I have always loved creating images with words, I use them to paint just the right picture in your prospect’s mind.
  • Website creation. This is a hugely-underestimated, extremely powerful, 24-hour-a-day selling tool. How so? Because 98% of the people who take the trouble to visit your website are already pre-disposed to buy your product or service. See, your website should not only convey important information about your product and alert your customers about any new or improved products or services, but it also needs to educate them about your company, your employees as well as your current products and/or services. Only a handful of local businesses take advantage of this important selling tool.
  • Problem resolution. Once your readers recognize their need, good on-target sales copy educates them regarding their available choices and which choice best resolves their problem.Over 30 years of public service has taught me well first to listen to your prospects, then to show them how using your product provides a way out of their problem. You need to validate your prospects’ concerns before you can sell to them.
  • Tone of voice in copy. Make no mistake here. Your advertising must connect with your prospects. Every person has a “hot button” that, when activated, practically guarantees a sale. Effective sales copy does this using the same self-talk expressions that your prospects use. Because my years public service brought me in contact with many, many types of people… most of them worried, many frightened and confused… the lessons I learned from explaining and helping them translate easily into powerful advertising copy.
  • Strong interview and research skills. Your customers, your employees, your friends – all these folks bring their own unique points-of-view to my sales copy. The more understanding I can gain regarding your customers, your company and your product, the more powerful your advertising copy becomes. That’s why I talk with as many people as I can about your product, and that’s also why I need to see your past and present advertising efforts..

    • Education and Professional Experience

  • Member of Tina Lorenz’ Copywriters Intensive.
  • Mentored by Harlan Kilstein and Tina Lorenz in Direct Response Copywriting.
  • Completed American Writers and Artists Institute courses: Basic Copywriting, Masters Copywriting Program, Writing for the Internet, and Writing for the Health and Alternate Health Market.
  • 9 years as a County Environmental Planner, specializing in water and sewer service issues for proposed and existing community developments.
  • 9.5 years as County Arborist, primarily diagnosing tree diseases and problems and explaining them to County residents.
  • International Society of Arborists certified
  • State Tree Certification
  • 12.5 years as State Forest Ranger, supervising roadside tree-trimming crews, diagnosing tree problems and explaining them to residents, and enforcing the State Roadside Tree law.
  • Basic Forestry Courses from Allegheny Community College
  • National Association of Arborists Course
  • Batchelor of Science degree in Biology from University of Maryland.
  • Minor in Botany
  • Minor in Zoology