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“If You Want It Done Right, You Need An Expert On Your Team”
I’m still chuckling over this…
You Can’t Put An Elephant In the Kentucky Derby and Expect It To Win
You spend months training your Elephant. First you make her chase a peanut around the corral – but then you discover that she responds better to a fragrant peanut-butter sandwich.
The day of the race dawns. Before leaving for Louisville, you groom your Elephant relentlessly then deck her out in your racing colors, silver and blue.
Add the required harness and reins and off you go to the Racetrack where you’ll meet your jockey.
Only 2 Minutes – Then You’re Off!
The race horses stand ready behind their respective gates. So is your Elephant, towering over the others and dwarfing the gate in front of her.
Sensing the tension, the horses are restless, eager to be off. Your Elephant waits, placid and patient.
BAM! The starting gun fires.
CLANG! The gates fly open.
A clatter of hooves as the horses dart away from the starting line, raising a cloud of dust.
Your Elephant trots eagerly through the dust cloud, trumpeting. The silver and blue clad jockey frantically urges her to go fast-faster!
But she just ignores him as if he were a flea. No peanut-butter sandwich to chase? What’s up with that!
So the Elephant finishes last.
When you think about it, this racing Elephant (yes, I know it’s ridiculous) is a lot like you letting someone not trained in online copywriting write your marketing tools – website, auto-responders, newsletters, etc.
You see, many of your competitors likely pay other writers to put words on computer site for them. Those people understand the wisdom of running the race with finely-honed professionals, instead of trying to make a round peg (i.e., Elephant) fit in a square hole (i.e., Kentucky Derby).
Isn’t that a little bit like you, a hard-working entrepreneur who provides quality products or services, trying to produce your own Marketing tools?
You Need To Use Words That Activate Your Visitors’ “Buy-Now” Button
Every resource you read tells you this is your goal. Your advertising must be aimed at increasing your bottom-line profits, ultimately.
You can spend boat-loads of money each month implementing off-line ads such as Yellow Pages or post-card campaigns or space ads in your local paper. You still need to compose these ads. And each new sending should feature different wording so your readers don’t get bored and heave-ho your ad.
Writing, layout, printing, publishing, mailing – rinse and repeat.
Internet marketing is much more cost-effective: Minimal printing or publishing or mailing costs – what you pay for your web-hosting and autoresponder-list maintenance service. Sure beats putting stamps on 400 post-cards!
This makes it all the more imperative that you work with an expert Internet copywriter. (Yes, DP 
Copywriting Service does provide that service). A skilled wordsmith who can craft compelling copy and also help provide direction to your marketing efforts.
For example… once set up, an email campaign runs automatically, for very little cost per month. The initial cost of writing the sign-up box and subsequent emails that keep your company’s name front-and-center is more than balanced by what you’d be forking out every month for off-line marketing.
The Secret to Great Copywriting Is…
…simply using words that cut through your visitors’ “It’s an Ad – Toss It” mindset. When your words reflect your readers’ thoughts, wants, needs – you’ll find loyal consumers fast.
Contact me today – Let’s set up a time to talk about your Internet marketing needs.
* * * * * * * * * * * * * * * *
“Advertisers are the interpreters of our dreams.” – E.B. White
When You Sow Vibrant Compelling Ads, You Transform “Interested” Into “SOLD”
Breathe life into your sales message by using powerful yet subtle advertising techniques.
Anyone can scatter words like seeds on sand. You’ve seen ads like that, right? No life. No echoing response within the reader. Just wasted words.
“Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.” – Leo Burnett
What Really Sells a Product or Service?
* The Right Words to
* The Right Person for
* The Right Reason at
* The Right Time
Here’s an example:
Helen had a gift shop, her life-long dream come true. At first it’d been loads of fun. Long hours, hard work – sure.
To her delight, she found she really enjoyed meeting and talking with her customers. Each one was so special! But like many other businesses, the depression-like economy of today sucked the life out of her little shop.
Even that website she’d put up. Sure, it was beautiful. In fact her customers always mentioned how much they liked looking at her pretty pictures. But did it bring in more money or customers? No, not really. In fact, Helen had yet to make back even the initial expense of creating the site.
Retired Public Servant Discovers Innate Powers of Persuasion
My name is Dorothy Pecson. I’m the founder and owner of DP Copywriting Service.
Dorothy Pecson
My goal is to help your business thrive. You see, I’ve spent my adult life working with the public, helping them solve problems one person at a time.
I’m committed to making people’s lives better.
I truly admire people like you who are running their own businesses. You put in an unbelievable amount of hard work to succeed!
I am convinced that you deserve to succeed. This is why I’ve studied with the best copywriters and internet marketers… to maximize my ability to help you.
So put my copywriting expertise to work for you.
Don’t Settle for Ho-Hum Advertising
You need a copywriter who…
- Knows how to effectively research;
- Can present your product with vivid, compelling words;
- Studies marketing and copywriting with the best;
- Has years of experience helping all kinds of people; and finally -
- Knows how to market via the Internet
Because I understand the tremendous power of visual images, your company’s marketing tools become so alive, so meaningful, so personal to your prospects – that they forget all about the dreaded “stop-reading-now!” excuse.
You’ll discover an incredibly easy, compelling and (most important) cost-efficient marketing technique. All you need is your website and, once activated, you can literally yank in buyers any time you need extra profits.
You’ll also receive periodic tips and useful information about keeping your business front-and-center in your consumers’ minds. Then when they need what you offer… Bang! They instantly think of you!
I’m Not Talking Push-Hype-Manipulate-Sell Techniques – NO Way!
One wonderful technique is to present believable scenarios that readers readily identify with.
Helen’s employee, an Internet-savvy person, handed her Dorothy Pecson’s report, “How to Optimize Your Best Customers”. Fascinated, Helen scanned it start to end. Then she read it again, more slowly. Although the concept of building a list wasn’t completely foreign, she”d never understood the power it held.
Helen powered off an email to Dot requesting her free consultation. After all, what did she have to lose? And she most certainly needed help.
The conference was extremely productive. For the cost of a large ad in the Yellow Pages, helen began using her own website as the marketing-magnet it should be.
Now Hope glowed on Helen’s horizon, dissipating the black storm-clouds of Bankruptcy.
Once your prospects “see” themselves happy and satisfied with your service or product, they can’t help but pull out their wallets.
Here’s another example:
Pat had a small roadside business selling home-grown garden plants. For the first couple of years he barely made enough to pay utilities and expenses – grow lights, water, pots and such. His customers were all delighted with the quality of his young plants. But although word spread quickly, Pat still needed higher profits. Much higher.
Then a friend who owned a restaurant told Pat about his secret weapon: a direct response copywriter. Eyes dancing and arms sweeping, the friend raved about his amazing results.
Pat took his friend’s advice. The copywriter’s fees were surprisingly affordable – even better with her package discount. The flyers flew, so to speak. Bigger sign. Newspaper ads. Postcard blitz. Press releases. T-shirts for sale. Pat’s own website.
All flourished, making Pat’s home-grown business famous beyond belief. It wasn’t long before he sold out of every plant he grew – had waiting lists, in fact!
Pat realized he had to decide… Get a bigger greenhouse? Hire someone to help him? Just keep on working as usual? Stow his newfound profits in his bank account?
Who wouldn’t want to cope with decisions like these? Think about it.
Let DP Copywriting Service Help You Succeed
Something Else Your Competitors Likely Do Not Understand: Your Ads Must Focus On Benefits
So Each word in your advertising must do double- or triple-duty. Writing ad copy is very close to writing poetry in this respect.
So the more I learn about your business and your prospects, the better I can create specific compelling marketing tools.
Confidentiality Guaranteed! I mean it. ALL your information is 100% safe with me. Totally secure.
7 Secrets For Powerful Persuasion
1. Compelling copy – how can you press your prospects’ buy-now button?
2. Emotional triggers – what gets your prospective customers up and going?
3. Word pictures – why do your prospects need your product or service?
4. Targeted advertising – why spend money to put your ads in front of people who don’t care about your business?
5. Promise – what is the result when your prospects buy your product or use your service?
6. Unique selling proposition – what makes your company or product better than any of your competitors?
7. Proof – why should your prospects believe what your advertising tells them?
(Testimonial) “You make yourself credible and caring. It’s well-witten. Your ad reached out and touched me. You hooked me and held my interest all the way through. I took something good away with me. Even though you did, I didn’t feel like you were selling to me. Your tone is conversational and you made me feel like your friend.” – Trease Carpenter, Travel Writer and Business Partner
Within our working-together team:
- Your role is to provide the fertile nuggets of information and materials asap so our schedule can be met.
- My role is to create, nurture, mature and deliver on-time compelling, vibrant advertising copy.
Pat decided to keep doing things the way he’d always done. He’d just keep on selling the same number of plants – but he raised his prices significantly.
I bring to the table a long list of lifetime experiences in a number of areas (although I also dearly love learning about new topics):
- Botany and Nature (Arborist and Forest Ranger)
- Community Planning (New and Existing Development)
- Public Communications (Explaining One-On-One)
- Handcrafts (Self-taught: Knitting, Tatting, Crochet, Beading, Needlepoint, Embroidery, Rug Hooking, etc.)
- Writing (Since 6th Grade)
- Music (I Play Harp, Fiddle, Flute, Guitar, Washtub Bass, Piano – Folk, Dance and Country Music)
Email Me Now! – Let’s Schedule Your
* FREE * 30-Minute Consultation
(First-Time Clients Only)
dotpecson@gmail.com
“Giving people exactly what they need and having them thank you for it, is the true joy of marketing.” – Perry Marshall
Put a Trained Copywriter On YOUR Team Today
Teamwork makes your marketing pay off big-time. Your business experience + my copywriter training and marketing know-how = the sky is the limit.
Let’s get going. Let’s make your business thrive!
Dorothy Pecson
DP Copywriting Service
PO Box 32
Great Mills, Maryland 20634-0032
P.S.: Here’s a copywriting secret that very few businesses know about Use the 3 P’s:
- Promise: what does your product do for your prospects?
- Picture: Why should your prospects use your product?
- Push: Where can your prospects buy your product?
P.P.S.: The trick is to plan ahead for success.
Would you…
- Expand your operation?
- Hire more people?
- Get bigger and better tools?
- Hire a top-notch manager?
- Take time off to enjoy life?
- Save money for the future?
P.P.P.S.: Teamwork makes your marketing thrive. Your company, your business knowledge. My copywriter training, my marketing expertise.
Together we’ll grow your company’s future deep and secure.